Energy. Your Way.
A surprising story that unveils the double soul of the new model: the Full Hybrid engine, a flagship of Toyota’s best in class technology, and the sporty look, inspired by Toyota Gazoo Racing.
An international campaign made of 30″ and 15″ TV Commercial, flanked by four 10″ short films tailored for socials and completed with display, print and outdoor.
Year
2022Client
Toyota Motor EuropeAgency
The&PartnershipCredits
Agency: The&Partnership
Business Lead: Paolo Dolcini
Planning Director: Erwin Corio Flores
Creative Director: Fabrizio Caperna
Creative Team: Giambattista Menna, Roberto Ottolino, Eugenio Chiapparelli
Account Team: Marco Marinucci, Yari Sordelli
Agency Producer: Barbara Salaroli
Production company: Filmmaster
Executive Producer: Fabrizio Razza
Producer: Elena Marabelli
Production Manager: Stefano Riva
Director: James Fabrice Coton
Director of Photography: Denis Guth
Editors: Montasser – Alice Baragetti
Colorist: Marina Starke
Post Production: Frame By Frame
Photographer: Paolo Cenciarelli
Assistant Photographer: Pierluigi Amato
Client: Toyota Motor Europe
Client Team: Mia Batinic, Jan Verhaegen
