Tokyo 2020 Welcome Kit

August 2021, Tokyo 2020 Games are the first Games ever to be held behind closed doors due to Covid-19 concerns.
How to be close to our Toyota Team and to the Italian athletes in Tokyo? How to cheer them on despite the distance?

The essence of Japan in a single box

Furoshiki Packaging.
Fabric used in Japan to carry clothes, gifts and other goods. In this case, it’s used to wrap the box of the Start Your Impossible kit.

Kokeshi dolls.
Traditional Japanese dolls made of wood and believed to be auspicious against bad luck. A specialized artist made a custom doll for each Toyota athlete.

Hachimaki.
Japanese headband symbolizing commitment, courage, and total dedication to something at a particular time.

Do’s & Don’ts.
Illustrated leaflet useful to discover Japanese customs and traditions in order not to be unprepared.