Findomestic – Shared Passion

Shared Passion is the title of TBWA’s Findomestic campaign dedicated to personal loans. Who better than a consultant to tell the passion that a client experiences when he wants to realize a life project? A Findomestic consultant is passionate about a project as the client who wants to carry it out. This special relationship between consultant and client is the real distinctive soul of Findomestic, told through a revolutionary concept through a reversal of roles.

As Digital Art Director, I was in charge of the declination of the creative concept on all digital and social media.