Experience Amazing Brandbook

How to tell the whole Lexus world in a single book?
Merging tradition and innovation, thus recounting the Lexus philosophy on a further level.

Elegance and quality become tangible through the choice of premium FSC® certified papers and a minimal and sophisticated graphic layout. What about the innovation, technological research and, above all, the attention to the environmental sustainability? They are expressed by using TheBreath®, a state-of-the-art material that purifies the air.

Year
2020
Client
Lexus
Agency
The&Partnership

© 2021 Eugenio Chiapparelli