Leave ordinary behind

The&Partnership Italy in collaboration with T&P HUB signs the new European campaign of C-HR Hybrid GR SPORT.
“Leave ordinary behind”, the integrated campaign dedicated to the new Toyota C-HR Hybrid,  shows the outstanding features of the GR SPORT grade and confirms the main values of Toyota Hybrid engine: dynamism and respect, power and silence, style and energy. With its striking styling, sporty performance and hybrid engine, our hero car is the positive force that shakes people up. Its perfect blend of style and substance inspires even the most fashionable audience to “pop out” of the everyday ordinary environments.

Designed for all European markets, the campaign is the result of collaboration between The&Partnership HUB and The&Partnership Italy creative department.

The production has been assigned to Caviar, directed by Sergi Castellà, while the key visual of the campaign has been realized by He&Me. The&Partnership Italy has also taken care of the Italian market format local adaptation and the relative media planning for TV, press, digital and social media.